06 Jan Why Your Online Reputation is More Important Than You Think, Part 1
If you’re not paying attention to your online reviews, you should be. And, if you’re not paying attention to what people are saying about your business on sites like Angie’s List, the Better Business Bureau, and/or social media pages, this is a blog you’ll want to read.
In today’s digital age, online reviews are the new “word of mouth” reviews. When someone needs to buy a product or service, they’re likely to start their search online. When they find a company or a service provider that can help them, they turn to online reviews to learn more about the business.
Case in point- the broken windshield
In December 2020, one of our staff members needed to have her windshield replaced. She’d been driving on the freeway when, out of the middle of nowhere, a rock hit her windshield. The force of the strike caused an immediate 8-inch crack. And, since she was planning to leave town the following day, she needed to get it fixed immediately.
“I called my car insurance provider but the company they referred me to wanted $450 for the repair. I felt the quote was a bit high, so I used ‘hey Siri’ to look for a local glass repair shop. Not only did I find a place that could help me immediately, they quoted me $225 out the door,” she said. “I was a little skeptical about them until I found their Yelp page. Not only did they have more than a hundred 5-star reviews, people raved about the quality of their work. I went with them based on their Yelp reviews alone.”
Case in contrast—the high-pressure chiropractor
Earlier in the year, that same staff member was searching for a chiropractor. She found one close to her home, but when she checked out their Google+ page, the reviews were terrible. “A lot of people who reviewed them said they used high-pressure sales tactics to get customers to commit to thousands of dollars’ worth of care,” she continued. “In most cases, customers were pressured to sign for packages that cost more than $2,000 and involved 3 adjustments per week for several months. All of the people who reviewed the office said they got second opinions. Nearly all of them said they were told they didn’t need that much work. Suffice to say, I didn’t book there.”
Online reviews can make or break a business. For more information about how you can attract online reviews, and in turn, grow your business, call WBN Marketing today to learn more.