With business marketing services, you get what you pay for in Naples, Florida

With business marketing services, you get what you pay for in Naples, Florida

I recently met with a potential client from Naples that told me the worse marketing services horror story that I think I’ve heard in a long time.  Apparently, he was looking to get a deal on marketing services (as we all are trying to be cost-efficient) and hired a gal whom he met at a networking event who sold herself as “the cheapest rate in town.” Sounds harmless enough up to this point, right?

Long story short, according to him, she had poor communication skills, no comprehension of good customer service, couldn’t keep appointments and – to add insult to injury – had no reliable transportation and was sporting around town on a bicycle. The relationship between them ended in a shouting match on the phone with the consultant trying to get the last word in then hanging up on the client. And, she told him that “he’ll never find anyone that knows what they’re doing at this price.” (I have to agree with her on that one, as she fulfilled her own prediction!) This is the point in the story when he decided to give me a call based on a referral from one of my business associates.  Nevertheless, I was able to calm this client down and I’m happy to report that I’ve renewed his faith in the marketing industry!

Well, the moral of the story is you get what you pay for.  And, that statement doesn’t mean you have to spend exorbitant amounts of money on marketing services just to get good service. I’m proof of that –  my services’ hourly rates are not the lowest in the market, but they are far from being the highest too. My service approach is straightforward and honest with sound advice throw in, which my clients seem to appreciate!

With the being said, what you should not expect from any decent marketing services consultant is “40 hour a week” full-time attention without a fair monthly retainer. If you’re just paying for a la carte services, don’t expect your consultant to, for example, maintain your marketing budget or be your full-time marketing manager or spokesperson. If you’re not willing to take those tasks on yourself, you should be paying a retainer fee, which is totally fair.

Lastly, before you hire a marketing consultant or strategist, ask for recommendations, testimonials or references! Don’t get caught in the middle of your marketing project with a marketing consultant that can’t see it through to fruition professionally and effectively.

Check out my website and see what I have to offer or simply send me an email at Nella@wbn-marketing.com if you have any questions about what you should be paying and what a good marketing consultant or strategist should be doing for you.