Top Reasons Your Website Needs Great Content
If you look back to the early days of the Internet, websites were little more than the online equivalent of a Yellow Pages ad. In most cases, they consisted of a landing page with the company’s logo, contact info, and a quick blurb that talked about their products or services. Today, the Internet is a […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]
Two key things that can boost (or kill) your SEO ranking
In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]
What you need to know about your bounce rate
In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]
Blog posting tips for 2022
A key component of SEO optimization involves adding fresh content to your website, and the easiest way to accomplish that is by adding a weekly blog. If you’re scrambling for ideas and you’re not quite sure where to start, below are just a few ways you can get that task going. Ask your clients Do […]
