Top Reasons Your Website Needs Great Content
How Important is Content to a Website? If you look back to the early days of the Internet, websites were little more than the online equivalent of a Yellow Pages ad. In most cases, they consisted of a landing page with the company’s logo, contact info, and a quick blurb that talked about their products […]
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the Digital Marketing Terms you should familiarize yourself with in advance. Analytics Analytics are everything- not only can they provide you with real-time data about how successful a […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian, focusing on digital marketing after natural disaster. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can […]
What you need to know about your bounce rate
In some of our previous articles, we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as Bounce Rate Optimization. To recap, bounce rate refers to the number of […]