4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023

Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness:  Simply stated, brand awareness helps […]

Yes, Your Website Needs SEO

A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website.  He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]

Two key things that can boost (or kill) your SEO ranking

In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]

What you need to know about your bounce rate

In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with.  In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]

Is SEO a one-shot process? The answer may surprise you

When you hired someone to build your company’s website, they likely spoke to you about SEO optimization.  Having an SEO optimized website is important for a variety of reasons. First, it helps ensure your listing shows up on the first page of online search results. Second, the better your ranking is, the more likely your […]

2 signs that it’s time to redesign your website

Your website can make a powerful first impression—and you’ll want to make sure you’re relaying the right message. For example, if your website looks old and outdated, it’s not easy to navigate, and/or it’s not optimized for mobile searches, this could send potential clients running for the hills. You can think of your website in […]

Responsive web design: What it is and why you need it

When the Internet was first developed, the only way that people had access to it was via desktop and laptop computers. Today, however, most Internet searches are initiated on a handheld device. Suffice to say, having a website that understands which type of device it’s being viewed on (and a website that’s coded to modify […]

Key online marketing strategies for growing your business

If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]

4 blog post ideas that you can use for your website

If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e, posting a weekly blog) not only helps the search engine crawlers know that your business is still active, cross-posting your content to your social media channels can help increase customer […]

Internet marketing terms explained: What you need to know about Bounce Rate

In our last blog we talked about dwell rates and why they’re important for SEO. For this post, we wanted to talk about website bounce rates- and why you should pay attention to yours. Dwell time and bounce rate- opposite side of the same coin Whereas dwell time refers to the amount of time a […]