How to ensure your new website has a good SEO ranking
Regardless as to whether you’re starting a new business or your current company has been around for a while and you’ve decided it’s time to revamp your website, you’ll want to make sure your website is SEO optimized. Not only is a page 1 ranking something to be proud of, it can also help attract […]
How to SEO optimize your blogs
Online marketers understand that SEO rankings play a crucial role in helping business owners grow their bottom line. Remember- companies that perform well in a Google search (i.e., their website shows up on the first page of search results) not only get more visits to their website, in many cases, they get higher conversion rates. […]
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the terms you should familiarize yourself with in advance. Analytics: Analytics are everything- not only can they provide you with real-time data about how successful a digital marketing […]
Is SEO a one-and-done process? The answer may surprise you
Small business owners throughout the globe understand the importance of search engine optimization. Why? Because websites that aren’t SEO optimized perform less well in search result rankings, receive fewer visitors, and generate less revenue. We’ll give you an example. We recently talked to a woman named “Anne.” Anne developed her business in a niche market, […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness: Simply stated, brand awareness helps […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]
Two key things that can boost (or kill) your SEO ranking
In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]
What you need to know about your bounce rate
In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]
Is SEO a one-shot process? The answer may surprise you
When you hired someone to build your company’s website, they likely spoke to you about SEO optimization. Having an SEO optimized website is important for a variety of reasons. First, it helps ensure your listing shows up on the first page of online search results. Second, the better your ranking is, the more likely your […]
2 signs that it’s time to redesign your website
Your website can make a powerful first impression—and you’ll want to make sure you’re relaying the right message. For example, if your website looks old and outdated, it’s not easy to navigate, and/or it’s not optimized for mobile searches, this could send potential clients running for the hills. You can think of your website in […]
