What you need to know about your bounce rate
In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]
Is SEO a one-shot process? The answer may surprise you
Is Your Website Stuck in the Past? How Often Should You Update Your SEO? When you hired someone to build your company’s website, they likely spoke to you about SEO optimization. Having an SEO optimized website is important for a variety of reasons. First, it helps ensure your listing shows up on the first page […]
2 signs that it’s time to redesign your website
Your website can make a powerful first impression—and you’ll want to make sure you’re relaying the right message. For example, if your website looks old and outdated, it’s not easy to navigate, and/or it’s not optimized for mobile searches, this could send potential clients running for the hills. You can think of your website in […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]
4 blog post ideas that you can use for your website
If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e, posting a weekly blog) not only helps the search engine crawlers know that your business is still active, cross-posting your content to your social media channels can help increase customer […]
Internet marketing terms explained: What you need to know about Bounce Rate
In our last blog we talked about dwell rates and why they’re important for SEO. For this post, we wanted to talk about website bounce rates- and why you should pay attention to yours. Dwell time and bounce rate- opposite side of the same coin Whereas dwell time refers to the amount of time a […]
Dwell Time- What it Is and How it Impacts Your Internet Marketing Efforts
Everyone wants their website to rank well organically—and that achievement is the crème de la crème of Internet marketing. Paying to have your business show up on the first page of a Google search is one thing—but having it show up there on its own is another. Not only do online shoppers see (non-paid) first-page […]
Search Engine Optimization (SEO) Explained
You’re likely familiar with the term SEO, but do you really know what its purpose is? For this blog we wanted to explain what search engine optimization is in plain English. What SEO does Everyone wants to drive online traffic to their website. Not only can this help grow your client base, it can help […]
