What you need to know about your bounce rate
In some of our previous articles, we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as Bounce Rate Optimization. To recap, bounce rate refers to the number of […]
Is SEO a one-shot process? The answer may surprise you
Is Your Website Stuck in the Past? How Often Should You Update Your SEO? When you hired someone to build your company’s website, they likely spoke to you about SEO optimization. Having an SEO optimized website is important for a variety of reasons. First, it helps ensure your listing shows up on the first page […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in online marketing strategies. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a […]
4 blog post ideas that you can use for your website
If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e., posting a weekly blog) not only helps the search engine crawlers know that your business is still active, but also enhances customer engagement when cross-posting your content to your social […]
Search Engine Optimization (SEO) Explained
You’re likely familiar with the term SEO, but do you really know what its purpose is? For this blog, we wanted to explain what SEO explained, or search engine optimization, is in plain English. What SEO does Everyone wants to drive online traffic to their website. Not only can this help grow your client base, […]